ABOUT ME

Ynhi Phan-DinH

Creative marketing strategist &

visual storyteller

MY MISSION

I help people fall in love with brands. I build brand image and visual identity that resonates with brand's DNA, values, and key messages. I tell a story and drive emotion through iconography and writing. I bring to life a vision to inspire consumers. I am a creative thinker and tap into my creativity to find solutions.

MY WORK ETHIC

TEAM SPIRIT

Part of a big family, I grew up being a team player. I value healthy competitiveness, but most importantly mutual support. I am always willing to help, and to share my new set of eyes and ideas for a project's success.

LEADERSHIP

Although I am the youngest of four, and always had someone to look up to, I am autonomous and a leader. I encourage participative management, and I am always seeking to raise or inspire one another.

MULTI CULTURE

Native in French and bilingual in English, I have lived in 3 different countries: Canada, Australia, and France. This allowed me to grow and adapt to international and multicultural contexts.

PASSION

With it, anything is possible

SUSTAINABILITY

My last and most valued experience was a roadtrip in Asia for 3 months. It was eye-opening. Our planet and the people are beautiful. More than attention, they also need action. To help to preserve them, I try to contribute as much as I can, prioritizing eco-friendly travel and consumption.

As a marketer, I brought my values into my work environment, contributing to the launch of a clean nail polish and initiating a 100% made of recycled material project.

I now want to continue collaborating with socially responsible companies, and to encourage smart ways of consuming.

TRAVEL

I am lucky enough to be a so-called traveler. My student exchange in 2009 in Canada exposed me to a new culture and lifestyle. Since then, I keep exploring, looking for more and more adventures.

FASHION

Fashion is my chosen skin. I worked for years in the retail industry where I practiced styling and gained interest in personal image consulting. More than that, I love to learn and share about fabrics, colour associations, manufacturing methods, and body shape.

EXPERTISE

+10 years

international experience

MARKETING SPECIALIST

My experience led me to work with all business cross-functions but most importantly to grow my knowledge and marketing expertise:

Long term strategic plan
Market growth and penetration
Product development

OMNICHANNEL STRATEGY

My marketing strategy and creatives are built with a focus on digital and in-store results.

KPIs:

Engagement & Reach
Lead acquisition
Conversion
Sell-thru

In 2017 I won an in-store display award, based on its aestheticism (format, shape, functionality, and creatives).

Year over year, the success of the digital creatives led the brand to expand rights to global markets.

DATA ANALYSIS

I have a data analytics approach. This helps me to translate consumer insights into actionable solutions and to optimize ROI.

MY MARKETING EXPERIENCE

Marketing Manager Equity, Bourjois
Brand Manager, Rimmel London
Brand Manager, Sally Hansen
Marketing Coordinator, OPI

WHAT PEOPLE SAY

Yannick Denis

Digital & Ecommerce strategist

I’ve had the great pleasure to collaborate with Ynhi for the past four years while she was working at COTY Canada. I’ve gotten to know her as a highly creative and results-driven brand marketer with a knack for best-in-class content creation.

Her contributions to the different brands she was tasked with, such as O·P·I, Sally Hansen and Rimmel London, have been absolutely invaluable, and it seems there’s no challenge too big for Ynhi to tackle.

Melissa Karis,

Influencer marketing director

Ynhi has a creative eye unlike most marketers I have worked with, and became the go-to person on the Coty consumer marketing team for design projects. She is always passionate about her work and strives towards excellence. I enjoyed working with Ynhi and would gladly do so again!

Karina Bechard,

Business administration

It was a pleasure to work with Ynhi for almost two years. During this time, we worked as a cross-functional team on multiple launches and brand strategies to increase Sally Hansen presence in Canada. Ynhi is a person with a strong motivation and aims for excellence all the time.She is creative, energetic, highly motivated and incredibly hard-working! Her ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in the productivity level of the brand.