The challenge of this campaign was to reinforce the fashion authority of the brand.

 

The shade range of the collection being very soft and breathing minimalism, I worked with complimentary earthy tones and a selection of texture and natural fabrics such as linen, silk, and suede. The concept of an oversized prop was utilized to focus on the product, which is naturally very small. 

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Brand : Sally Hansen Canada

Creative Director : Ynhi P. 

Photographer : Véronique Lacharité

Launch : September 2019