This campaign is the first that reveals Bourjois new visual identity : joy, sensoriality and roundness. 

 

While introducing the new clean range and benefits, this campaign also sets the creative guidelines for the full franchise and future campaigns : a perfect mix of natural radiant lightning & colour grading, a natural blue sky with a touch of Paris. ​

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Brand : Bourjois Paris

Creative Agency : Onirim x Betina du Toit x Denis Boulze

Additional Photographer : Véronique Lacharité

Launch : May 2022