When a picture says 1000 words

This outbreaking innovation necessitated a powerful communication to educate future users. The challenge was to describe 6 steps in videos and pictures.

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The How-to format was rethought to clearly guide on a step-by-step beauty routine. The campaign was shot in a warm environment and with as much natural light as possible to invite for a cocooning moment at home. 

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Brand : Sally Hansen Canada

Creative Director : Ynhi P.

Videographer : KO Media 

Photographer : Véronique Lacharité

Launch : January 2018