The challenge of this campaign was to stand out in a highly competitive market, putting forward texture as the main point of differentiation. 

 

The glamourous glistening and iridescent hues needed to be enhanced. The hand models were entirely adorned with a reminder of the Holiday festive season: glitters, pearls, stones, sequins and velvet. They also enabled the light effects. 

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Brand : Sally Hansen Canada

Creative Director : Ynhi P.

Videographer : Carlos-Alyse

Photographer : Véronique Lacharité

Launch : November 2018