So good you could eat it !

Each packshot was rethought creatively to suit the new brand identity.

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Craveable & Irrisitible

Colourful & Joyful

Feminine & Radiant

The idea was to put the product at the heart of the creative design, for in-store and e-com purposes. The product smiles at you, makes you want to engage with it, touch it, smell it and use it.

Below is only a glimpse of the +400 skus available in the portfolio.

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Brand : Bourjois Paris

Creative : TAG agency & V. Lacharité

Launch : March 2022