How to translate a trend from a category to another with different challenges?

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To bring attention to the brightness of the nail polish colour, no props, accessorizes nor artifices of any type were used. Only clean backgrounds. 

However, to stay faithful to the trend and keep vibrancy, some colour blocking combinations were leveraged as an inspiration and hint to the fashion category.

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Brand : Sally Hansen Canada 

Creative Director : Ynhi P.

Photographer : Véronique Lacharité

Launch : June 2019

Award : 2020 Canadian Beauty Award