RED/ESIGN

Premiumization

Nail polish is a mass product that has the ability to give its consumer an escape into the world of luxury. The challenge of this campaign was to premiumize the brand image with an accessible product. 

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To induce desire and sensuality, close up frames are used to exaggerate details and enable slow motions. Model and hand positions were also thought to procure the same emotions. 

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Brand : Sally Hansen Canada

Creative Director : Ynhi P.

Videographer : Alex Da Cunha

Photographer: Véronique Lacharité

Launch : September 2018

Award : 2019 ELLE Canada Beauty award