This campaign reintroduces the brand to the fragrance category, while embodying the new visual identity.

 

The studio lightning and context is fully embraced to premiumize the content but most importantly to differentiate from colour beauty creatives. The light on bottles helps to express joy through the beam of light, unlocking the true beauty that comes from within. 

 

An instant hit of happiness. 

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Brand : Bourjois Paris

Creative Agency : Onirim x Betina du Toit x M. Maimon

Additional Photographer : Véronique Lacharité

Launch : March 2022