The challenge of this campaign was to communicate about the product technology and to starify the unique 2-in-1 brush. 

 

The outstanding makeup result is elevated thanks to a lifestyle creative, and the metaphor of the stairs reinforces the key message :

 

Groundbreaking length & volume.

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Brand : Bourjois Paris

Creative Agency : Onirim x Betina du Toit x Denis Boulze

Additional Photographer : Véronique Lacharité

Launch : February 2022

Win : #1 Mascara in France at launch