For the first of many campaigns to embrace diversity, six women were reunited, to represent different ethnicities, personalities and beauties. Within this medley, the challenge was to tell a story with homogeneity.

 

Denim was used as the common thread. It is one of the most popular and common fabrics in today's wardrobe and was mixed with other clothing and style to boost each character's identity within the group.

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Brand : Sally Hansen 

Creative Director : Ynhi P.

Videographer : Alex Da Cunha

Photographer : Véronique Lacharité

Launch : May 2018

Award : 2019 ELLE Canada Award